Marketing Your House for Maximum Exposure

You have made the commitment to sell your home, chosen a REALTOR® to represent you, and established a list price.  Now it’s time to work with your REALTOR® to market your property so it sells as quickly as possible.

Your REALTOR® should have a marketing plan that they share with your, but there are steps you need to take too to assist in the process.

Before Your Home Hits the Market

The day your home goes on the market it should be in pristine condition and priced right to attract the most potential buyers. Your job is to get your home clean and to de-clutter and de-personalize.

When buyers are looking at a home, they need to be able to visualize themselves living there.  Keep in mind that if buyers see an overstuffed closet, they’ll assume the house is lacking storage space; and if your kitchen counter tops are cluttered, they’ll think the space is also too small.

Give your REALTOR®  tips about what you love best about your home and community that can be incorporated into your marketing materials.

Work with your agent to size up the competition in the market place too.  You can visit other homes in your area that are for sale and your agent can advise you on what to repair before putting your house on the market.

What to Expect From Your Real Estate Agent

If you need assistance staging your home to sell, your real estate agent can recommend a stager to rearrange your place. In addition, your agent should market your home in multiple ways:

  • Research the market to identify potential buyers to target for direct mail.
  • Reach out to other real estate brokers and agents who work with buyers in your price range in your neighborhood.
  • Take excellent photos or hire a professional photographer to showcase your home online with attractive pictures.
  • List your home on the local Multiple Listing Service and make sure it receives maximum exposure on multiple websites.
  • Take a video of your home or produce a virtual tour with numerous photos so your home can be viewed in-depth by buyers looking online.

Once buyers begin visiting your home or contacting your agent, your REALTOR® should respond as quickly as possible to keep the momentum going. Every visitor to your home or their agent should be contacted by your agent to get feedback on your home and to gauge their interest.

Working with a Real Estate Professional needs to be a partneship

What Your Real Estate Agent Should Expect From You

While your real estate agent does the heavy lifting when it comes to marketing, as a seller you need to support your agent in several ways:

  • Keep your home as clean, neat and odor-free as possible while your home is on the market. This may mean that you have to give up cooking your favorite liver-and-onions dish and that you have to bribe your kids to make their beds and take out the trash every day.
  • Make your home as available as possible to buyers, no matter how inconvenient it is for you and your family. Your home won’t sell if no one can see it.
  • Leave the house when buyers are there, since studies have shown that buyers linger and look more carefully when the homeowners aren’t present.
  • Lock up your pets or take them away when buyers are visiting, especially during an open housewhen multiple visitors are expected.
  • Provide information to buyers about community amenities or neighborhood sports leagues so they can appreciate your home’s location.

If you and your Real Estate Agent develop a team approach to selling, you’ll benefit from a quicker and more pleasant real estate transaction.

(Source: National Association of Realtors)

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